01. about
From managing multi-market Search strategies at to reshaping the Paid Search approach, I’ve built a comprehensive expertise in modern SEA where data, creativity, and business impact work together.
I enjoy designing high-performing Search strategies, testing new methods like server-side tracking, automation, or MMM, and turning data into concrete operational decisions.
I also teach digital marketing, bringing real-world insights and practical methods to students.
Curious, rigorous, and always exploring what’s next in digital, I believe a successful campaign goes far beyond ROAS : it must create long-lasting value for the brand.
02. Experience
Center Parcs 📍Paris, France • Since July 2024
PPC / SEA Manager
At Center Parcs, I lead Paid Search strategy across multiple European markets, steering both Google Ads and Microsoft Ads operations to maximize visibility, demand generation, and revenue. This includes structuring and optimizing campaigns, refining bidding strategies, and ensuring alignment with business goals and seasonality. I work closely with internal teams to maintain a consistent performance framework and a clear strategic direction across markets.
In parallel, I manage the full SEA analytics stack, from dashboarding to operational monitoring. I contribute to tracking topics, help diagnose measurement issues, and ensure data reliability so performance can be evaluated accurately. This dual focus allows me to translate insights into concrete actions and support smarter business decisions across the marketing organisation.
Center Parcs 📍Paris, France • Since July 2024
PPC / SEA Manager
At Center Parcs, I lead Paid Search strategy across multiple European markets, steering both Google Ads and Microsoft Ads operations to maximize visibility, demand generation, and revenue. This includes structuring and optimizing campaigns, refining bidding strategies, and ensuring alignment with business goals and seasonality. I work closely with internal teams to maintain a consistent performance framework and a clear strategic direction across markets.
In parallel, I manage the full SEA analytics stack, from dashboarding to operational monitoring. I contribute to tracking topics, help diagnose measurement issues, and ensure data reliability so performance can be evaluated accurately. This dual focus allows me to translate insights into concrete actions and support smarter business decisions across the marketing organisation.
Center Parcs 📍Paris, France • Since July 2024
PPC / SEA Manager
At Center Parcs, I lead Paid Search strategy across multiple European markets, steering both Google Ads and Microsoft Ads operations to maximize visibility, demand generation, and revenue. This includes structuring and optimizing campaigns, refining bidding strategies, and ensuring alignment with business goals and seasonality. I work closely with internal teams to maintain a consistent performance framework and a clear strategic direction across markets.
In parallel, I manage the full SEA analytics stack, from dashboarding to operational monitoring. I contribute to tracking topics, help diagnose measurement issues, and ensure data reliability so performance can be evaluated accurately. This dual focus allows me to translate insights into concrete actions and support smarter business decisions across the marketing organisation.
Europcar Mobility Group 📍Paris, France
Apr. 2022-July 2024
PPC / SEA Manager
I managed advertising campaigns across Google Ads, Microsoft Ads, and Apple Search Ads, analysing key performance indicators such as CTR and conversion rate to optimise acquisition efficiency. While the operational execution was handled by an external agency, I supervised a team of five consultants, steering priorities, ensuring quality, and maintaining a high standard of performance across all channels.
I also coordinated strategic actions with the Group’s brands and markets, making sure campaigns were aligned with business objectives and executed consistently across regions. This combination of cross-market coordination, performance analysis, and agency management helped strengthen online visibility and maximise advertising yield for the Group.
Europcar Mobility Group 📍Paris, France
Apr. 2022-July 2024
PPC / SEA Manager
I managed advertising campaigns across Google Ads, Microsoft Ads, and Apple Search Ads, analysing key performance indicators such as CTR and conversion rate to optimise acquisition efficiency. While the operational execution was handled by an external agency, I supervised a team of five consultants, steering priorities, ensuring quality, and maintaining a high standard of performance across all channels.
I also coordinated strategic actions with the Group’s brands and markets, making sure campaigns were aligned with business objectives and executed consistently across regions. This combination of cross-market coordination, performance analysis, and agency management helped strengthen online visibility and maximise advertising yield for the Group.
Europcar Mobility Group 📍Paris, France
Apr. 2022-July 2024
PPC / SEA Manager
I managed advertising campaigns across Google Ads, Microsoft Ads, and Apple Search Ads, analysing key performance indicators such as CTR and conversion rate to optimise acquisition efficiency. While the operational execution was handled by an external agency, I supervised a team of five consultants, steering priorities, ensuring quality, and maintaining a high standard of performance across all channels.
I also coordinated strategic actions with the Group’s brands and markets, making sure campaigns were aligned with business objectives and executed consistently across regions. This combination of cross-market coordination, performance analysis, and agency management helped strengthen online visibility and maximise advertising yield for the Group.
iProspect 📍Paris, France • Sep. 2019–Apr. 2022
PPC / SEA Consultant
I created and managed Search advertising campaigns for clients such as La Poste, KFC, Estée Lauder or the Reckitt Group across Google and Bing. My work covered the full operational scope: identifying client challenges, selecting relevant keyword sets, launching campaigns, monitoring performance, and optimising continuously to meet each brand’s objectives.
I was also responsible for preparing strategic recommendations, producing clear reporting, and analysing results to help clients understand performance and identify new opportunities. This experience gave me a strong foundation in Search fundamentals and taught me to adapt quickly to diverse industries and expectations.
iProspect 📍Paris, France • Sep. 2019–Apr. 2022
PPC / SEA Consultant
I created and managed Search advertising campaigns for clients such as La Poste, KFC, Estée Lauder or the Reckitt Group across Google and Bing. My work covered the full operational scope: identifying client challenges, selecting relevant keyword sets, launching campaigns, monitoring performance, and optimising continuously to meet each brand’s objectives.
I was also responsible for preparing strategic recommendations, producing clear reporting, and analysing results to help clients understand performance and identify new opportunities. This experience gave me a strong foundation in Search fundamentals and taught me to adapt quickly to diverse industries and expectations.
iProspect 📍Paris, France • Sep. 2019–Apr. 2022
PPC / SEA Consultant
I created and managed Search advertising campaigns for clients such as La Poste, KFC, Estée Lauder or the Reckitt Group across Google and Bing. My work covered the full operational scope: identifying client challenges, selecting relevant keyword sets, launching campaigns, monitoring performance, and optimising continuously to meet each brand’s objectives.
I was also responsible for preparing strategic recommendations, producing clear reporting, and analysing results to help clients understand performance and identify new opportunities. This experience gave me a strong foundation in Search fundamentals and taught me to adapt quickly to diverse industries and expectations.
FidMe 📍Bordeaux, France • Jan. 2018–Apr. 2019
Webmarketing Manager
At FidMe, I provided user support and managed the brand’s presence across Facebook, Instagram, and Twitter, ensuring clear communication and consistent engagement. I also worked on SEO optimisation and contributed to user acquisition strategies, helping the app reach and activate more users through targeted actions.
My role also included writing blog articles, creating visuals such as advertising banners, social media assets, and video content, and reporting on the app’s usage statistics. This combination of content creation, user support, and performance monitoring gave me a strong understanding of product communication and user behaviour.
FidMe 📍Bordeaux, France • Jan. 2018–Apr. 2019
Webmarketing Manager
At FidMe, I provided user support and managed the brand’s presence across Facebook, Instagram, and Twitter, ensuring clear communication and consistent engagement. I also worked on SEO optimisation and contributed to user acquisition strategies, helping the app reach and activate more users through targeted actions.
My role also included writing blog articles, creating visuals such as advertising banners, social media assets, and video content, and reporting on the app’s usage statistics. This combination of content creation, user support, and performance monitoring gave me a strong understanding of product communication and user behaviour.
FidMe 📍Bordeaux, France • Jan. 2018–Apr. 2019
Webmarketing Manager
At FidMe, I provided user support and managed the brand’s presence across Facebook, Instagram, and Twitter, ensuring clear communication and consistent engagement. I also worked on SEO optimisation and contributed to user acquisition strategies, helping the app reach and activate more users through targeted actions.
My role also included writing blog articles, creating visuals such as advertising banners, social media assets, and video content, and reporting on the app’s usage statistics. This combination of content creation, user support, and performance monitoring gave me a strong understanding of product communication and user behaviour.
03. SKILLS
Google Ads
Microsoft Ads
Apple Search Ads
Google Search Ads 360
Google Analytics 4
AppScript
Looker Studio
Google Ads Editor
Microsoft Excel
Server-side Tracking
Google Tag Manager
Wordpress
Figma
A/B Testing
Tracking Debugging
Ad Copywriting
AI Automation
Cross-Channel Alignment
Jira Ticketing
Web Development
SKAN
Appsflyer
Google Travel Analytics Center
Final Cut Pro
04. education
Digital Campus 📍Paris, France • 2019–2021
Master Digital Marketing - Social Media - Advertising 🎓
Digital Campus 📍Paris, France • 2019–2021
Master Digital Marketing - Social Media - Advertising 🎓
Digital Campus 📍Paris, France • 2019–2021
Master Digital Marketing - Social Media - Advertising 🎓
ESD 📍Bordeaux, France • 2016–2019
Bachelor Digital Project Management
ESD 📍Bordeaux, France • 2016–2019
Bachelor Digital Project Management
ESD 📍Bordeaux, France • 2016–2019
Bachelor Digital Project Management
Lycée Les Iris 📍Bordeaux, France • 2016
Baccalauréat STI2D SIN
Lycée Les Iris 📍Bordeaux, France • 2016
Baccalauréat STI2D SIN
Lycée Les Iris 📍Bordeaux, France • 2016
Baccalauréat STI2D SIN
05. Languages
French
Native Speaker
English
Fluent Professional
Spanish
Basics